@article{Bernoulli1738,
  author = {Bernoulli, Daniel},
  title = {Exposition of a New Theory on the Measurement of Risk},
  journal = {Econometrica},
  year = {1954},
  volume = {22},
  number = {1},
  pages = {23--36},
  doi = {10.2307/1909829},
  note = {English translation of the 1738 Latin original}
}